Organic Names Marita Scarfi CEO

Company's Former Chief Operating Officer Fills Spot Left Empty Two Years Ago

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NEW YORK (AdAge.com) Organic finally has a CEO again: Marita Scarfi, previously chief operating officer, has been promoted to chief executive.

Marita Scarfi
Marita Scarfi
Ms. Scarfi fills the post left vacant two years ago by Mark Kingdon, who moved to be chief executive of the company behind Second Life. She has been with the Omnicom agency since 1996, three years after it was founded.

"I am proud and honored to promote Marita, my colleague of the past fourteen years," said Organic's founder and first CEO Jonathan Nelson, now CEO of Omnicom Digital, in a statement.

Ms. Scarfi worked her way up from a junior-finance position and is the agency's third CEO since inception. Coming from a background in business consulting and public accounting, she helped architect Organic's initial public offering and sale to Omnicom in 2003.

Since Mr. Kingdon left, Ms. Scarfi has largely helmed the agency. She's kept its Detroit office open with minimal layoffs, even after it lost its Chrysler business to SapientNitro early this year. It appears that the agency will be handling a recent win for Hilton out of the 100-person office, according to executives familiar with the matter, as well as new assignments for Kimberly-Clark. Organic and Ms. Scarfi declined to comment.

Organic made $135 million in U.S. revenue for 2009, up 5% from the year prior, according to Ad Age's Data Center.

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