During Mr. Morgens' tenure as president from 1957-74, sales quadrupled as P&G launched or acquired such key brands as Pampers diapers, Folgers coffee, Bounty paper towels, Charmin bath tissue, Downy fabric softener and Pringles snacks.
"Howard Morgens was an extraordinary leader," said P&G Chairman-CEO Durk Jager. "He led moves into Western Europe and major new businesses -- most notably tissue and towel -- that have had a fundamental impact on the company we are today."
Mr. Morgens joined P&G in 1933, and was VP-advertising from 1948-54 as P&G led package-goods marketers into TV ads. He was instrumental in developing P&G Productions, producer of such soap operas as "The Guiding Light."