Ex-P&G prez Morgens dies

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[carmel, calif.] Former Procter & Gamble Co. President Howard Morgens, 89, who led P&G's development of key brands and its overseas business, died Jan. 27 at a northern California hospice.

During Mr. Morgens' tenure as president from 1957-74, sales quadrupled as P&G launched or acquired such key brands as Pampers diapers, Folgers coffee, Bounty paper towels, Charmin bath tissue, Downy fabric softener and Pringles snacks.

"Howard Morgens was an extraordinary leader," said P&G Chairman-CEO Durk Jager. "He led moves into Western Europe and major new businesses -- most notably tissue and towel -- that have had a fundamental impact on the company we are today."

Mr. Morgens joined P&G in 1933, and was VP-advertising from 1948-54 as P&G led package-goods marketers into TV ads. He was instrumental in developing P&G Productions, producer of such soap operas as "The Guiding Light."

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