Mission: Being the best insider guide to the Internet.
Challenge: Getting people to understand the Internet is a medium, not a technology.
Opinion: Music is revolutionizing the Internet and vice versa. The Internet cannot displace print in the foreseeable future because people can't take a computer to bed, to the bathroom or on the bus.
Insight: Because the Internet is such an individualized activity, it increases the need for people to connect with others and the need for events to recognize the individuals behind it.
Prediction: The Internet will spawn more print vehicles surrounding areas of great change: film, travel and technology. There is a great need for
