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Michael Thomas' acid-etched (but awfully funny) vignettes of The Hamptons (New Money gaffes and gaucheries) in The New York Observer are irresistible. Mr. Thomas has got to fold these eventually into a book.

K-III Communications promoted Steven R. Elzy to president-CEO of 19 consumer special interest mags including Sail, Dog World, Shooting Times and my own fave, Horticulture. You do, of course, remember Dorothy Parker's famous one-liner.

Kim Banks joined Grey Direct Marketing Group as senior account exec. She'd long been with Cosgrove Associates, New York.

IDG Books Worldwide in Chicago will publish Ray Foley's "Bartending For Dummies." I was asked for a blurb "as a noted authority on the subject" and have huffily declined.

Editor Mary Chesterfield sends along a copy of her new mag about "wine country living" called Appellation. Handsomely published in Napa.

And out of Atlanta comes Veranda (a creation of Lisa Newsom), which has been around for 10 years but suddenly is taking off. Publisher Sims Bray Jr. (like the name!) says five years ago the circ was 75,000. Now it's hitting 300,000. Year to date ad revenues are 27% ahead of the period last year.

Founder-Publisher George Hirsch reports his 31-year-old Runner's World will boost its rate base to 455,000 in January and that both ad pages and bucks this year will easily top last year's record.

New circulation director for Wenner Media is Brian Beaudry, formerly with Hearst.

Mark Monday evening Oct. 20 on your dance cards. That's when Dick Stolley, John Mack Carter, Cathie Black and others gather at Sotheby's in Manhattan for a silent auction raising bucks for the Child Care Action Campaign. Ms. Black will be honored while Andrea Jung of Avon and Michael Gould of Bloomingdales are co-chairs. No sitdown dinner, no orations, just cocktails and the auction.

Time Inc.'s Parenting Group named Donna Castorino West Coast director and Michelle Willner L.A. manager.

Sacred Heart U. in Fairchild, Conn., will honor NBC President Bob Wright and his wife Suzanne (who live in Fairfield) for outstanding community service at the annual "discover dinner" Sept. 20.

Huzzah! Destinee, the new French restaurant at 134 East 61st Street in Manhattan, got its liquor license.

Bit late in the season, but photographer Joan Jedell launched her very own Hamptons mag called The Hampton Sheet, which is mostly pix by Joan.

Last week Meredith unveiled its new Better Homes spinoff, Family Money, edited by Charley Blaine, with a rate base of a quarter million.

Forbes promoted William J. Flatley to VP-ad sales. David Forgione, who ran the Detroit office, moves up to director of advertising, Mr. Flatley's former job.

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