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Is the WNBA season over yet?

Canny move by the new mag Fashion Almanac, signing up Bernadine Morris as its fashion director. Bernadine cut her fashion reporting teeth at Women's Wear Daily before moving on to a distinguished 31-year career at The New York Times. Launched by Amedeo Angiolillo (he published Taxi in the late '80s), this new book is due to go from quarterly to six times next year.

Does Terry McDonell's move from Sports Afield to editor of Wenner's Men's Journal mean more sports and less lifestyle or vice versa? Men's Journal circ is estimated at 553,000, and this year's ad pages are budgeted at 771.

Weather Channel named Craig A. Apatov its new senior VP-strategic marketing.

Following his sale of Spin for a few mil in walking-around money, will Bob Guccione Jr. still go ahead with plans to create a U.S. spinoff of Italian men's mag Max?

New publisher at Time Inc.'s Health is Mary Morgan, coming over from Ladies' Home Journal where she was associate pub.

New Woman (a K-III mag) named Jill Edelstein its Eastern ad manager.

At Glamour Mary Berner reports the biggest July issue in nine years, up 11% to 102 ad pages.

Major shake-up at Meredith Corp.'s Country Home where last week a new edit team took over, Carol Sheehan as editor, Mary Emmerling as creative director, and Jean Norman as exec editor. Considering the latest issue (May/June) was the largest in its history with 132 ad pages, you wonder what this is all about.

Ticketmaster's Live is about 18 months old now and Publisher Carole Ference tells me ever since the launch in February last year, they've averaged 25 ad pages per issue. Normally, says Carole, a newly born book can expect to average about 15 or 16 paid ads per issue.

A Homeric chiding to Thelma Adams of the New York Post for her reference (in a movie review) to Ulysses as "Latin." Greeks are demonstrating in the streets.

Speaking of classics, one of the world's great hotels, the Meurice in Paris, changed hands. Audley Group in London bought it. They already have the Dorchester there and the Beverly Hills in L.A. The Meurice, as you probably know, overlooks the Tuileries and at various times housed Dali, the Windsors, Baron de Rothschild and the Gestapo.

July's issue of Premiere is worth getting if only for John Brodie's piece on the rise & fall of Hollywood talent agent Jay Moloney.

At Parade, four promotions to senior VP: John Garvey, the manufacturing boffin, money guy Marcel Schloss, newspaper affiliate man Fred Johnson and marketing whiz Sandy Spaeth.

Fairchild will launch its new Jane magazine Aug. 19 (Coco Chanel's birthday, but you knew that). Turns out both editor and publisher (Jane Pratt and Lorin Litner) were born the same day, Nov. 11, 1962. What all this means, I haven't

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