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Barbara S. Thomas to president, Warner-Lambert Consumer Healthcare USA, Morris Plains, N.J., from president-CEO, Pillsbury Canada. She succeeds S. Morgan Morton, now president, Consumer Healthcare Sector.

Alice T. Kane to exec VP-corporate marketing, New York Life Insurance Co., New York, a new position, from chairman, New York Life's Mainstay Funds unit.

Elayne Garofolo to exec VP-marketing, Universal Studios Recreation Group, Universal City, Calif., a new position, from president, Marketing Strategies Group, Los Angeles.

Michael J. Miller adds the title exec VP-editorial director, Ziff-Davis, New York, to that of editor in chief, PC Magazine. Also: Kathleen Goodwin to VP-marketing from group marketing director, PC Magazine and PC Week.

Neal Gomberg to exec VP-group creative director, N.W. Ayer & Partners, New York, a new position. Mr. Gomberg most recently was a creative director at Ogilvy & Mather.

Carol S. Smith to exec VP-group account director, McCann-Erickson Worldwide, New York, a new position, from senior VP-group account director.

Alan Zorfas to partner-chief marketing officer, Earle Palmer Brown, New York, from director of integrated marketing, DDB Needham Worldwide.

Neil James to senior VP-worldwide account director, FCB HealthCare, San Francisco, a new position, from managing director, Potentia, Chicago.

Jeffrey Hamill to VP-advertising, Hearst Group, New York, a new position, from associate publisher, Hearst's Good Housekeeping.

James G. Glicker to VP-sales and marketing, 1-800-FLOWERS, Westbury, N.Y., a new position, from CEO, Bertelsmann Music Group Australia/New Zealand, Sydney.

Elizabeth Fetter to VP-general manager, U S West Communications' consumer retail unit, Denver, from VP-general manager, operator and director services, SBC Communications.

Lori A. Liddle to VP-managing director, Lands' End catalog, Lands' End Inc., Dodgeville, Wis., a new position, from managing director, Lands' End Kids

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