Al Garcia-Serra, 50, to chief operating officer and partner, Hispanic marketing agency Meka Group, Miami, from a consultant.
Kerry Ann Clawson, 43, to publisher, Northwest Airlines WorldTraveler, Meredith Corp., New York, from VP and general manager, Advance Publications' Network of City Business Journals, New York. She succeeds Alyson Kanney, now publisher at Meredith's Family Money.
Roger Fishman, 35, to senior VP-marketing, News Corp., Los Angeles, a new position, from exec VP-marketing, Tele-TV.
Diane Howe to director of retail marketing and advertising, Cole-Haan, Yarmouth, Maine, from senior print specialist.
John J. Vitanovec to VP-director of operations, Tribune Broadcasting, Chicago, a new position, from VP-general manager, WLVI-TV, Bos-ton. Robert D. Gluck succeeds Mr. Vitanovec, from VP-general manager, WTIC-TV, Hartford, Conn.
Pierluigi Gazzolo to account director-affiliate sales, MTV Networks Latin America, Miami, from manager of affiliates sales, MTV Latin America.
Saul A. Federman II, 34, to senior manager-advertising sales, Reader's Digest World (www.readersdigest.com), Pleasantville, N.Y., a new position, from VP-advertising, sales and marketing, TheStreet.com, New York.
Matt Hofherr, 29, to senior account planner/director of new business, Gardner, Geary, Coll & Young, San Francisco, a new position, from account planner, Foote, Cone & Belding.
Elizabeth Ronan to director-market development, Entertainment Weekly, New York, a new position, from director-marketing services.
Scott A. Millhorn to VP-director of media, Marcus Advertising, Cleveland, from VP-director of media planning.
Gail Stone Scott, 44, to fashion and retail director, Southern Progress Corp.'s Weight Watchers Magazine, New York, a new position, from president, 411 Resource