Digital agency 360i has recruited Mark Avnet as dean of 360iU, its new education center that aims to teach clients, employees and the industry about the "new world of marketing and communications." Mr. Avnet joins 360i from the Virginia Commonwealth University (VCU) Brandcenter, where he was professor and chair of the Creative Technology Track for the advertising and marketing graduate program. Prior to VCU, Avnet served on the faculty at New York University and Marist College. He was also founding director of new media at global production company @radical.media and executive producer at Hearst New Media. His agency background includes roles at Ammirati Purls Lintas' APL Digital and Lot21 Interactive Marketing.
Edelman has selected Nancy Ruscheinski, current president and chief operating officer for Edelman U.S., as global vice chair and its first chief innovation officer, charged with elevating the company's content offering and accelerating product development to expand capabilities. Throughout her 24-year tenure with the PR firm, Ms. Ruscheinski has been a central figure in its innovation, including launching its now 450-person digital practice. She has also piloted new mobile and entertainment ventures and helped drive programming for clients including Burger King, Darden, Humana, Kraft Foods, Quaker, SC Johnson and Wrigley. Prior to her role as president-COO, she was president of Edelman in Chicago for seven years.
The Timberland Company has appointed Mark Newton to VP-corporate social responsibility. In this new role, he will lead a global team responsible for managing environmental stewardship, global human rights, community engagement and transparency. Mr. Newton joins Timberland following eight years with Dell, most recently serving as executive director-global sustainability. During his tenure with Dell, he directed global policy development, stakeholder engagements and corporate strategies on environmental and social issues. Prior to joining Dell, Mr. Newton led environmental-technology programs at Apple and Motorola and was a principal scientist for DEKA Research and Development Corp.
Oxygen Media has promoted Jennifer Kavanagh to senior VP-digital. She was most recently the network's VP-digital. Ms. Kavanagh joined Oxygen as director-interactive marketing in 2006. Before coming to Oxygen, she was director-client services at NETexponent, where she was responsible for leading strategic marketing initiatives online for clients including The New York Times, Verizon and the Financial Times.
Ken Hicks has been named senior VP-client services at The Marketing Store Worldwide, a new position for the agency. Mr. Hicks makes the move from Arc Worldwide, where he was most recently charged with growing the agency's shopper-marketing client roster as well as overseeing and growing the global Coca-Cola retail business. During his tenure, he developed and led teams on Coca-Cola, MillerCoors and United Airlines. The Marketing Store's largest clients are McDonald's, Southern Comfort, Nissan and Coca-Cola's loyalty programs (MyCoke Rewards).
Arnold Worldwide has hired Matt Belson as VP-account director for the global Dell brand. Mr. Belson was previously at Young & Rubicam in New York, where he most recently served as global account director for Dell and spearheaded the launch of Dell's "The Power to Do More" global branding campaign. In addition to his work for that brand, he also implemented strategies for Colgate-Palmolive, Dr Pepper, NHL and Sony Electronics, among others. Mr. Belson responsible for the formation and launch of Diet Dr Pepper's "Nothing Diet About It" campaign.
Following changes to its global structure, Aegis Media has elevated Nigel Morris from CEO of Aegis Media North America to CEO of Aegis Media Americas, now also overseeing Latin America. Additionally, Andre Andrade, currently CEO Aegis Media Portugal, has been appointed CEO of Aegis Media Iberia. Jose Luis de Rojas, previously CEO of Aegis Media Iberia & Latin America, has left the group. Alejandro Estevez Zurita, currently CEO of Aegis Media Iberia & Latin America, will also leave the business at the end of August 2011.
Ink, the largest global publisher of in-flight magazines, including United Airlines Hemispheres, has appointed Kevin Miller to the newly created position of global head of insight. Mr. Miller was formerly head of research at JCDecaux Airport Advertising U.K. In this role, he will be in charge of developing and implementing global research strategy and executing studies to measure the effectiveness of Ink's media to airline/travel company clients and advertising customers. Prior to JCDecaux, Mr. Miller served in various research roles at BBC Magazines and BBC Worldwide, The Scotsman Newspapers and the Inland Revenue Statistics & Economics Department.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more