Taxi, New York, has named David Jenkins as its new president. Mr. Jenkins was most recently chief integration officer at Kirshenbaum Bond Senecal & Partners. He previously was at McCann Erickson as chief of brand growth and innovation, overseeing accounts including Mobil Oil, Unilever, Pfizer, Staples and Weight Watchers. He also spent two years at BBH as executive global director on the MillerLite business, and prior had spent seven years at TBWAChiatDay, New York, in the dual roles as Head of New Business and Director of Client Services, where he worked on accounts including Kmart, McDonalds, Orbitz.com, Embassy Suites Hotels and Seagram.
Stephen Larkin has been appointed to the newly created position of chief marketing officer at 180LA. Mr. Larkin was most recently managing director of Mullen's Pittsburgh office. Prior to accepting that position, he worked in Boston as Mullen's senior VP-brand evangelist, leading new-business ventures. During his tenure there, the company added clients including Foxwoods Resorts & Casino, Zappos, JetBlue and Barnes & Noble Nook. Mr. Larkin began his career in account management at Hill Holliday.
Optimedia has tapped Jason Hoffman as senior VP-digital. In this newly created position, Mr. Hoffman will work with communications-planning and broadcast teams to integrate digital-media strategies among Optimedia clients such as BBC, British Airways, Joe Fresh, Pizza Hut and Purina. Mr. Hoffman joins Optimedia from OMD, where he was head of U.S. digital media and strategy. During his tenure, he managed the PepsiCo portfolio, which included digital, search, social, gaming and mobile media. A 15-year media veteran, Mr. Hoffman has also held leadership positions at Moxie, Razorfish, HNW and Carat.
Isobar has hired Hester Bloch, previously global marketing and communications director at AKQA, as its first global CMO. Since joining AKQA in 2007, she helped launch campaigns for clients including Nike , Gap, Heineken and VW across all media. She also managed internal and external communications during the WPP buyout. Ms. Bloch will report directly to CEO Mark Cranmer and be part of Isobar's global management team.
MediaVest has appointed Jonathan Bokor to the new post of senior VP and director of advanced media, based in the agency's New York City office. Mr. Bokor brings more than a decade of experience driving revenue for entertainment and technology companies, including Walt Disney Internet Group, where he secured new rights agreements with the NFL and the PGA Tour for the Enhanced TV two-screen iTV app, and Tandberg Television/Ericsson, where he played a key part in the commercial deployment of HSN's Shop By Remote EBIF app on Comcast. He was most recently at Canoe Ventures, where he served as the general manager of Interactive TV Solutions. In that role, he directed the company's interactive TV segment and oversaw the rollout of its RFI (Request for Information) product, which netted Canoe its first revenue-generating iTV ad sales.
Marion Taormina has been promoted from VP to senior VP of Olympics and sports sales for the NBC-Owned Television Stations. In her expanded role, she will lead the division's newly created sports vertical, which focuses on selling Olympics and NBC Sports properties. Ms. Taormina joined NBCUniversal in 2002 as director-business development for the NBC Owned Stations division. In this role, she built customized marketing strategies around tentpole events such as the Golden Globes and NBC Entertainment properties. She spent two years as director-Olympic sales and was then promoted in 2006 to VP-Olympics and Sports.