JB Brokaw has joined Sociomantic as president of its North American operations. At Sociomantic, he will lead the charge on sales and revenue operations and further develop the company's advisory and services teams. The digital marketing veteran brings more than 15 years of experience in digital marketing and search technology. Previously, he was the former chief revenue officer and chief client officer of iProspect. While at iProspect, Mr. Brokaw was responsible for securing new business as well as the growth and development of the agency's 400-plus person client services organization. He also served on the Global Steering Board. Before iProspect, he was the executive director of market development at Mindset Media.
Amanda Peters has been appointed as head of social media for iCrossing. In her new role, Ms. Peters will be charged with driving increased engagement, visibility and loyalty for iCrossing's clients through social media. She will oversee the agency's rapidly growing social-media practice and manage a nationwide team of social strategists, content creators and community managers. She joined iCrossing in 2010. Prior to the company, she served as a writer and producer on WNBC's "Digital Life with Shelly Palmer" and worked at Advanced Media Ventures Group. Ms. Peters graduated from Miami University with a B.A. in mass communication.
Crocs, Inc. has announced Andy Sackmann as the new chief marketing officer. He will be responsible for leading all aspects of Crocs' marketing including the company's brand, advertising, consumer promotions, and online communications campaigns. Mr. Sackmann joined the company as vice president of marketing in June 2011. Prior to joining Crocs, he served as account director at Crispin Porter & Bogusky, where he established himself as a top digital strategist. His other past experiences includes digital development and strategy and marketing operations with VML and Texturemedia.
Acquisio has appointed Tracy Smith to chief marketing officer and Marc Poirier to executive VP-development. At Acquisio, Mr. Smith will ensure tighter integration between marketing and product development. He previously served as VP-performance marketing and go-to-market at Yellow Pages Group. He also played an important role in initiating YPG's investment in Acquisio and served on its board of directors in 2010-2011. Mr. Poirier is a 17-year veteran of the online marketing industry. He will now dedicate most of his time building relationships and creating opportunities with strategic partners and clients in existing and new markets.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more