People on the Move: Lance Saunders to Lead DDB Canada

Sheri Warnke, Mahesh Tyagarajan, John Dickson, Jennifer Tang and Jason Barnett Are Also on the Move

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Lance Saunders
Lance Saunders 

DDB Canada announced the appointment of Lance Saunders as the agency's new national president and chief operating officer. Mr. Saunders was executive VP-managing director of DDB Canada's Vancouver office. Following an extensive global search in 2010, he came to DDB from Campbell Mithun where he served as exec, VP and director of strategic planning. Prior to that, Mr. Saunders worked at Leo Burnett in Toronto as senior VP-managing partner and planning director.

Sheri Warnke has been named senior VP-sales and marketing of Athlon Media's Sports & Entertainment Group, moving from VP of the division. Previously, Ms. Warnke had served four years as senior VP-marketing and communication at the Country Music Association. Her background also includes more than 20 years of publishing and media experience at various executive levels.

RichRelevance announced two key executive appointments. The company tapped former WalmartLabs executive Mahesh Tyagarajan as chief product officer along with former Microstrategy veteran John Dickson, who will be VP-client services.

As chief product officer, Mr. Tyagarajan will be responsible for product strategy and management, engineering and cloud operation and infrastructure. He previously led the development of their Global eCommerce (GeC) Platform at WalmartLabs. Prior to WallMart, he held product, architecture and engineering positions at Ticketmaster, Paypal, eBay, DemandTec and Netscape. Mr. Dickson came from Microstrategy where he was VP-manager of the Asia Pacific region.

PK4 Media hired Jennifer Tang as VP-agency relations. Ms. Tang has spent 15 years in the digital advertising industry and has held various positions at agencies and ad tech companies alike, most recently at UberMedia and Adap.tv. In her role, Ms. Tang works with agency executives to learn more about their needs and educate them about how PK4 Media can help alleviate their pain points with technology-focused, custom-crafted media solutions.

Teads Inc. announced the appointment of Jason Barnett as head of programmatic to bolster the company's growing premium programmatic business in the U.S. He joined Teads from Centro, where he was the company's first-ever director of programmatic strategy. In his new role, Mr. Barnett will develop and nurture new and existing partnerships within the U.S., while emphasizing Teads' groundbreaking outstream video advertising formats.

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