People on the Move: Mike Oddi Rejoins KSL Media as CMO

Also on the Move: Gary S. Cohen, Nick Bandy, Jeff Hilimire

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Mike Oddi
Mike Oddi

KSL Media appointed Mike Oddi to the newly created position of chief marketing officer. This is Mr. Oddi’s second stint at KSL, after previously serving as exec VP-strategic marketing. Most recently, Mr. Oddi was exec VP-strategic marketing services at Integrated Media Solutions, where he supervised the design, creation and development of new business presentations, agency marketing and messaging strategy. At KSL, he will be responsible for all areas of marketing, including business development, sales, PR policy, media relations, promotion, web, electronic services and industry trade shows.

Gary S. Cohen has been appointed president and CEO of Timex Group. Mr. Cohen will also join the company’s board of directors. Prior to joining Timex Group, he was global general manager/VP of Playtex Products Inc., a business unit of Energizer Holdings, Inc., where he played a key role in the integration of Playtex into Energizer’s personal-care division. At Playtex, Mr. Cohen helped acquire the Hawaiian Tropic Sun Care brand and expanded it internationally. Throughout his 28-year career he has held a series of senior management and marketing positions within other top consumer products companies, including Procter & Gamble and The Gillette Company.

Engauge has named Nick Bandy CEO and Jeff Hilimire president. Mr. Bandy, who succeeds Rick Milenthal as CEO, previously served as chief operating officer. In his new position, he will be responsible for working with the leadership team to leverage creativity and technology and fuel client growth. As president, Mr. Hilimire will lead operations and continue his role as chief digital officer and leader of the agency’s Digital Innovation Group.

Jeff Wellington has been named VP-publisher of Scholastic Parent & Child magazine. Mr. Wellington comes to Scholastic from ReadyMade, a Meredith publication, where he served as publisher for the past two years. Before that post, he served as publisher of Reader’s Digest after spending nine years at Time Inc. At Time, Mr. Wellington led strategic initiative and sales efforts as president and group publisher of The Parenting Group, which includes Parenting, Baby Talk and Mom Connection, as well as related web sites, online networks and a custom publishing unit.

Roald van Wyk has joined DraftFCB, New York, as senior VP-group creative director. In his new role, he will lead multimedia creative efforts across several of the agency’s key accounts, including ONDCP and Fisher-Price. Most recently, Mr. van Wyk was VP-creative director at Publicis Modem, where he helmed traditional and digital campaigns for the General Mills and Cartier accounts. In addition to his work at Publicis Modem work, Mr. van Wyk has worked on such brands as Nokia, Heineken, De Beers, HSBC, Levi’s, IBM, Adidas and Audi, holding stints at such agencies as TBWA, Saatchi & Saatchi, JWT, and R/GA.

The Wall Street Journal has appointed Romy Newman VP-multimedia sales for luxury and lifestyle, special sections and conferences. Ms. Newman joined the Journal in September 2007 as executive director and most recently served as VP-sales strategy and operations. With her new appointment, she will oversee advertising sales efforts for several of the Journal’s recent strategic initiatives, including the expanded WSJ Weekend and Greater New York, as well as WSJ. magazine, Journal Reports, special advertising sections and the Journal’s executive conferences. Previously in her career, Ms. Newman worked as a senior specialist in print ads for Google. From 2005 to 2006, she was a senior consultant at Kannon Consulting in Chicago and from 1997 through 2005, she was marketing manager and then director of marketing and retail events for Estee Lauder.

Horizon Media has promoted Rich Simms to exec VP-managing partner. Mr. Simms joined Horizon Media in August of 2009 as senior VP-managing director, heading up the company’s retail practice. Mr. Simms joins fellow managing partner and Exec VP Eva Kantrowitz in overseeing New York agency client assignments as well as assuming responsibility for the agency’s strategic planning resources. Prior to joining Horizon, he was an executive at agencies including IPG’s Initiative and Fizgerald & Company, and Ogilvy & Mather.

TRA, Inc., which provides the industry with solutions for increasing TV advertising’s accountability, announced three new hires to its sales and customer-relationship team. Pierre Bouvard, previously president-sales at Arbitron Inc., was named senior VP-media sales. Mr. Bouvard has been working with TRA in various capacities over the past year as a member of its board and advisory board, and is currently chairman of the International Radio and Television Society Foundation. Kelly Mead, who was named VP-advertiser sales, most recently served as VP at Nielsen, where she played a leadership role for the joint venture between The Nielsen Company and Catalina Marketing. Susan Cuccinello joins TRA as VP-network account management after serving as senior VP of TVB, the not-for-profit trade association of America’s commercial broadcast TV industry.

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