Sergio Flores has joined Arnold , New York, as senior VP-creative director to lead the Sanofi business. Mr. Flores brings nearly 20 years of international-advertising experience to his new role, most recently as a creative director at Leroy & Clarkson. He began his award-winning career at Clemenger/BBDO and went on to serve in key roles at Leonardi Advertising, Publicis/Mojo and Samuelson Talbot in Melbourne; and Yellow Card, Shooting Gallery and Saatchi & Saatchi Wellness in New York. He is known for his work on the Ambien CR "Silence Your Rooster" campaign and has alsbo been involved in commercially successful initiatives for clients including A+E Networks, Zipcar and Cadbury Schweppes.
Hilary Smith has been promoted to senior VP-communications for NBCUniversal, Entertainment & Digital Networks and Integrated Media (E&DN/IM). Most recently, Ms. Smith oversaw communications for E&DN/IM's digital businesses: Fandango, DailyCandy, iVillage and Television Without Pity. She also led communications, as well as consumer and trade marketing, for the company's integrated-media business, which includes Women at NBCU, Green is Universal, Healthy at NBCU and Hispanics at NBCU. In her new role, Ms. Smith will oversee strategic communications and serve as the lead spokesperson for Telemundo, mun2, Bravo Media, Oxygen Media, Style Media, Sprout, DailyCandy, Fandango, iVillage, Television Without Pity and the integrated media group. She replaces Cameron Blanchard, who was recently named SVP of Corporate Communications for NBCUniversal. A 14-year veteran of the company, Ms. Smith spent a substantial portion of her career as Vice President of Media Relations in the company's Corporate Communications department. Before joining NBCUniversal, she was a press manager at CBS News.
Deutsch, Los Angeles, has tapped David Kim as exec VP-group digital creative director for Volkswagen. Mr. Kim is a former creative director at Venables Bell & Partners and the creative force behind the Google Fiber launch this past summer. Mr. Kim also pitched and managed the integrated campaign for Intel's Ultrabook line of personal computers. Before joining Venables Bell & Partners, Mr. Kim was senior VP-interactive creative director at Publicis in Seattle, where he focused on digital advertising for T-Mobile. He began his career in advertising as a multimedia designer at Tequila, the interactive branch of TWBA/Chiat/Day, and his work has been recognized by the TED Conference, Cannes, the One Show and the Effies, among others.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more