GM Planworks, a division of Starcom MediaVest Group, brought on Linda Bocage as VP-multicultural investment director. Since 2002, she has been senior partner at MindShare, Chicago. Ms. Bocage will be based in GM Planworks' Chicago office.
Direct-mail firm Money Mailer, Garden Grove, Calif., announced a new executive team. Steven Gray, formerly senior VP-national markets for Harte-Hanks, was named chief operating officer. Klaus Schlechner was promoted to VP-marketing from director and special assistant to the CEO. And Melissa Chyba joined as VP-national sales; she was previously direct sales manager at Advo.
Sandy Greenberg and Terri Meyer were both promoted to the position of executive creative director at DraftFCB, New York, and will handle the shop's Kraft, Gerber, Trane and American Standard accounts.
Alpha Media Group hired Lori Ann Dente to serve as chief financial and operating officer. She shifts from the corporate-finance department at Time Inc., where she was VP-assistant controller.
Marietta L. Parenti became chief marketing officer at the Chicago-based American Medical Association. Most recently, Ms. Parenti was VP-marketing and public relations at the Rehabilitation Institute of Chicago.
Anh-Thu Le, Michelle Burke and Guia Iacomin, three senior producers at TBWA/Chiat/Day, Los Angeles, were all boosted to executive-producer positions.