MRM Worldwide has hired Oren I. Frank as worldwide chief creative officer, a new position at the agency, and promoted Marina Specht to regional director for Europe, the Middle East and Africa. Mr. Frank previously was co-CEO of McCann Erickson in Tel Aviv, Israel, and chairman of McCann Digital.
Philadelphia-based Tierney Communications has hired Teri Gerbec as senior VP-creative director and Mark Taylor as associate creative director. Ms. Gerbec was VP-senior art director at Arnold Worldwide, New York, and Mr. Taylor has worked for Las Vegas shops R&R Partners and SK&G, as well as Trumpet, New Orleans.
William H. Masterson III has joined Media Rights Capital as exec VP-digital content partnerships. Most recently, he was VP-agency development and sales at United Online.
John Nardone has been named CEO of X+1. He was previously co-president and chief client officer of Aegis Group's Marketing Management Analytics.
Sony Pictures' Crackle has appointed Mary Ray VP-marketing. Ms. Ray joins Crackle from Sonopia, where she served as head of partnership marketing.
The United States Tennis Association has named Michelle Wilson chief marketing officer-professional tennis. Ms. Wilson joined the USTA as director of marketing in 2001.