Michael Lorelli joined Water-Jel Technologies as CEO. He served as a PepsiCo division president twice, and for the last 12 years he held CEO assignments for private-equity portfolio companies owned by Rutledge Capital and Cerberus.
Documentary Channel announced two executive promotions: Kate Pearson was elevated to senior VP-programming and Barry Rubinow was named senior VP-creative services.
Mark Ebetino was promoted to VP-operations, Southern division, for Comcast Cable. He previously served as senior director-operations for Comcast Spotlight in Norcross, Ga.
Erin Sullivan joined Gospel Music Channel as VP-West Coast advertising sales. She was previously VP-West Coast advertising sales at ECast.
eXteres, an organic search marketing company for the automobile industry, named Ron Smith VP-sales and marketing, and Erica Lozano chief operations officer. Mr. Smith is the founder of two marketing firms and also created the Aeros Opportunity Management System, a web-based CRM solution for automotive dealers. Ms. Lozano has led operations and account management for California-based manufacturers such as Oceanic Worldwide and Connor Manufacturing.