PEOPLE: PLAYER PROFILE: A DECADE AFTER FIRST OFFER, GRIFFIN BACAL GETS MOEHL: NEW EXECUTIVE CREATIVE DIRECTOR SPENT EARLY CAREER ON ACC'T SIDE OF BUSINESS

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A little more than a decade after Robert Moehl declined an account-side position at Griffin Bacal, the agency and the executive have united. But, Mr. Moehl is joining the New York shop in the new position of exec VP-executive creative director.

"It's a completely different side of the fence -- 11 years after they made me an offer as an account man, I'm here as a creative director," Mr. Moehl said.

Ironically enough, it was the Griffin Bacal job offer in 1986 that afforded Mr. Moehl, 50, the opportunity to shift to the creative side of the agency business.

COUNTER OFFER FROM WRG

Mr. Moehl was working at Wells Rich Greene as a senior VP-account group head when he was approached by Griffin Bacal about a job as managing partner. When Wells was notified of the offer, the agency countered with the opportunity for Mr. Moehl to test his creative talents as a senior VP-copywriter.

'The counter [offer] at Wells was to move me from the account group to the creative group," said Mr. Moehl, adding, "I became one of the oldest-living copy cubs."

He moved up Wells' creative ranks, however, to become senior VP-group creative head before leaving the agency in 1993 to join D'Arcy Masius Benton & Bowles' New York office as a senior VP-executive creative director. Mr. Moehl is joining Griffin Bacal from DMB&B.

MORE WELL-ROUNDED

"I'm unusual in that I started out as an account man," said Mr. Moehl, adding that working on the two different sides of the advertising arena have helped to make him more well-rounded.

He said the combination of his past account and creative experiences has enabled him to function as a bridge between departments. His account-side skills still emerge when he's dealing with clients, he noted.

"You can take the man out of the account department but you can't take the account department out of the man," he said.

FROM WELLS TO RINEY

Mr. Moehl strives to keep his account-side experience active, much in the way many of his mentors did. During the course of his career, Mr. Moehl had the opportunity to work first-hand with well-known agency heads and creative talents Mary Wells, Bill Bernbach and Hal Riney.

"I have always been exposed to these amazing teachers," said Mr. Moehl, who added that these mentors "had an amazingly rational way of [approaching] problems. People don't realize that these great creatives are equally good at account work."

Mr. Moehl plans to use his past experience and knowledge to "strengthen and grow [client] relationships" at Griffin Bacal, a full-service agency with a strong reputation for child- and teen-targeted advertising.

Among its clients: Hasbro and its Milton Bradley games brand, Topps and Sharp

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