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Los Angeles GSN President-CEO Rich Cronin (l.) gets in a round of dodgeball during the network's "Extreme Dodgeball" party. Also taking the court is Mark Cronin (no relation), executive producer of "Extreme Dodgeball."

Los Angeles Rubin Postaer & Associates hosts a charity photo exhibit featuring the work of William Burke, president of the Los Angeles Marathon, to raise money for Round Table Educational and Environmental Corp. (From l.) Gerry Rubin, president-CEO, Rubin Postaer; surprise guest Muhammad Ali; Eric Conn, senior manager-automobile advertising, American Honda Motor Corp.

New York Hearst Magazines celebrates the launch of Shop Etc. (From l.) Cynthia Lewis, VP-publisher, Shop Etc; Mandi Norwood, editor in chief, Shop Etc.; Eugenia Ulasewicz, president, Burberry U.S.

New York Trace magazine hosts a celebration for its "Black Girls Rule!" issue-its 50th issue. (From l.) Camille McDonald, from "America's Next Top Model"; Chaka Wilson, VP-marketing, Enyce; AJ Calloway, correspondent, "Extra!"; Claude Grunitzky, chairman-editor in chief, Trace.

Orlando NBC and Guinness World Records team up to host an Olympic Viewing Marathon at Universal Orlando Resort. Contestants tried to make an attempt for longest TV-watching marathon while watching Olympic coverage on NBC.

Submissions for photo review should be sent to People & Players, Advertising Age, 711 Third Ave., New York, NY 10017. Send color transparencies or color prints, or send digital images to PeopleandPlayers@AdAge.com

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