hollywood, calif. Advertising Age gathered the best minds in marketing, media and advertising for its third annual Madison & Vine conference. Sponsored by the Hallmark Channel, the TV Guide Group and Loeb & Loeb, the conference sought to separate hype from reality in the M&V space. Partnering with Ad Age for the afternoon session was the Association of Independent Commercial Producers and the Association of National Advertisers. The keynote speaker of this year's conference was Motorola Senior VP-Chief Marketing Officer Geoffrey Frost.
Panel Two, Beyond Product Placement: (From the podium) Moderator Marc Graser, editor, Madison & Vine; Irwin Gotlieb, CEO, Group M; Jon Kamen, chairman-CEO, @radical.media; Katie Lacey, VP-colas and media, Pepsi-Cola North America; Tracey Dorsey, VP-associate director, Magna Global Entertainment; Ben Silverman, CEO, Reveille Entertainment.
Members of the Rainier Beer team, Cole & Weber/Red Cell Executive Creative Director Guy Seese (l.) and Pabst Brewing Co. Senior Brand Manager Neal Stewart celebrate their victory in the Battle of the Brands.
(From l.) TV Guide Group President John Loughlin, Advertising Age Editor Scott Donaton and TV Guide Exec VP-Publisher Scott Crystal.
On the left, the Battle of the Brands judges. (From l.) John Costello, exec VP-marketing and merchandising and chief marketing officer, Home Depot; Gilbert Davilia, VP-multicultural marketing, Walt Disney Co.; Katie Lacey, VP-colas and media, Pepsi-Cola North America; Geoffrey Frost, senior VP and chief marketing officer, Motorola. On the right, former California Governor Gray Davis talks to Karen Heller and Susan Heller of Loeb & Loeb.
Burger King's Subservient Chicken and Rainier Beer's Ranger duke it out in the Battle of the Brands. The Ranger took home the prize.
Panel One, The Bigger Picture. (From l.) John Costello, exec VP-marketing and merchandising and chief marketing officer, Home Depot; Marianne Gabelli, exec VP-sales and marketing, NBC Universal; Anne Globe, worldwide consumer products and promotions, Dreamworks;
H. Mitchell Kanner, entertainment consultant; Steve Tihanyi, general director-marketing alliances and regional operations, General Motors Corp.
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