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Amy Taylor, 37, to senior VP-licensing and retail, NBC Universal's Universal Studios Consumer Products Group, Universal City, Calif., from senior VP-worldwide creative and marketing.

Nick Moore, 44, to chief creative officer, WPP Group's Wunderman, New York, from creative director, Tequila London.

Chuck Fallon, 43, to president-North America, Burger King Corp., Miami, from exec VP-revenue generation, Cendant Car Rental Group.

Allan Finehirsh to VP, Carat USA's Carat Brand Experience, New York, from director-practice leader consumer marketing services, Maritz.

Barbara LaPlaca, 50, to executive director-marketing and creative services, Rodale's Prevention, New York, from associate publisher-marketing, Meredith Corp.'s More.

Dave Barrington, 45, to the newly created position of senior VP-general sales manager and advertising sales, Fox Televsion's MyNetworkTV, New York, from senior VP-advertising sales, Fox's Twentieth Television. He is replaced at Twentieth by Elizabeth Herbst-Brady, 44, who was formerly senior VP-director of broadcast investment, Starcom USA, Chicago.

Laura J. Lee, 32, to regional VP-eastern and central regions, Crown Media's Hallmark Channels, New York, from senior director-central region network distribution and service.

Steve Singerman to exec VP, Interpublic Group of Cos.' Weber Shandwick, Chicago, from exec VP-managing director consumer marketing, Edelman, Chicago.

Michael Nelson to chief financial officer, Aprimo, Indianapolis. Previously, he managed merger and acquisition business at Click Commerce, Chicago.

Jon Berry, 49, to senior VP, The Keller Fay Group, New Brunswick, N.J., from senior VP, Gfk NOP, where he served also served as editorial director of the firm's Roper Reports.

Perkins Miller to senior VP-digital media, NBC Universal Sports & Olympics, New York, from senior VP-business group, Intrawest Colorado.
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