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Francine Purcell to VP-Q Score services, Marketing Evaluations' Q Scores, Manhasset, New York, from director-client research.

Pete Charlton to VP-executive creative director, CMD, Portland, Ore., from worldwide chief creative officer, Kupper Parker Communications, St. Louis.

Ken O'Keefe to exec VP-Eastern region, Viacom's Infinity Broadcasting, New York, from president-CEO, NewVen Partners. Also: Brian Ongaro to senior VP-central region from exec VP-market manager, AMFM; and Clancy Woods to senior VP, Western region from VP-market manager for two of Infinity's Phoenix stations.

David Murga to Midwest advertising director, Latina, New York. He will be based in New York. Previously, he was director-marketing,, Chicago.

Cara David to VP-corporate sales and marketing, American Express Co.'s American Express Publishing, New York, from director-corporate sales and marketing. Also: Elisa Shevitz to VP-corporate communications from director-public relations.

Jean Mojo to president-CEO, WPP Group's Einson Freeman, Upper Saddle River, N.J., from head of business development.

Michael Dukmejian to publisher, Time Inc.'s Money, New York, from publisher, Time Inc.'s Mutual Funds.

Donald A. Scheibenreif to director-field marketing and sales promotion, TruServ Corp., Chicago, from VP-group account director, Interpublic's Draft Worldwide, Chicago.

Garnett Dezember to director-client services, Gerbig, Snell/Weisheimer, Columbus, Ohio, from VP-alliance management and external development, Bristol-Myers Squibb. Also: Christopher Peterson to VP-account director from account director, Retail Planning Associates.

John J. McLellan to VP-marketing, Service Brands International, Ann Arbor, Mich., from VP-worldwide marketing for Ziebart International.

Gail Rigler to VP-global marketing, EDS, Plano, Texas, from VP-marketing and strategic planning, EDS Communications Industry Group.

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