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Heather Malenshek to senior VP-strategic planning and research, Doner, Southfield, Mich., from VP-brand planning at Omnicom Group's Rapp Collins Worldwide, Chicago. Also: Renee Tuzee to VP-account director, Doner, Newport Beach, Calif., from VP-marketing and dealer development, Piaggio USA.

Jeff Adkins, 41, to senior VP-group account director, Omnicom's BBDO Worldwide, Chicago, from director of business development-group account director, Havas' Euro RSCG Tatham Partners, Chicago.

Joy Tashjian to VP-worldwide sales and marketing, Mainframe Entertainment, Vancouver, British Columbia. She will continue to oversee licensing and merchandising for the company.

Abigail Hirschhorn, 35, to chief marketing officer, Omnicom's DDB, New York, from chief strategic officer. Also: Paul Parton, 35, to director-planning and head of DDB Brain Cell. He had been a member of the DDB planning team.

Mike Indursky to VP-U.S. marketing, Maybelline, New York, from senior VP-strategic planning and marketing at Unilever Cosmetics International.

Jill Rudnick to chief marketing officer, Wenner Media, New York, from executive director-marketing services/creative services, interactive marketing for AOL Time Warner's America Online.

Ernest "Skip" Esch, 42, to director-sales and strategy, San Francisco, Jumpstart Digital Marketing. He will be based in Detroit. Previously, Mr. Esch was senior manager, AOL Time Warner's automotive-local partnership group, New York.

Waldo Cabrera to VP- 4Kids Entertainment's 4Kids Home Video, New York, from creative director.

Ronald Vitale to director-consumer marketing, Dolby Laboratories, San Francisco, from director-advertising, public relations, product introductions, retail channel development and field marketing, 3Com Corp.'s Internet appliance unit.

Lynn Lehmkuhl to publisher, Meredith Corp.'s Ladies' Home Journal, New York, from VP-corporate sponsorship, Sesame Workshop.

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