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Cary Potterfield to VP-executive producer, Omnicom Group's DDB, Chicago, from executive producer.

Ray Hopkins to exec VP-affiliate sales and marketing, Gemstar-TV Guide International, Pasadena, Calif., from senior VP-affiliate sales and marketing, News Corp.'s . Fox Cable Networks.

Elizabeth Baker Kessler to publisher, Atlantic Media Group's The Atlantic Monthly, Boston. She retains her position as exec VP of National Journal and Government Executive, also Atlantic Media Group titles.

Judd NeSmith to director-new business, True Measure Media, New York, from president Z5O Radio. He will be based in Dallas.

Robert L. Hawkins to chief marketing officer, Essence Communications Partners, New York, from senior VP-marketing, Bee-Alive.

Craig Etheridge to VP-national sales, Weather Channel's, New York, from director-Southeast region sales.

Peter Feigin to VP-marketing, the Knicks, New York, from director-marketing and business development.

David Lapham to associate marketing director, Worth, New York, from manager-sales development and event marketing, Washington Post Co.'s Newsweek.

MERIDITH JAMIN to director-planning and research, Sachs Insights, New York, from brand planning director-lead planner, WPP Group's Y&R Advertising, New York.

Etienne Hernandez-Medina to managing director, Dome Communications Group's Concepto Public Relations, Chicago, from senior VP-publicity and corporate communications, Universal Pictures' Arenas Entertainment, Los Angeles.

Maria A. Padova to VP-associate publisher, Spa Finder, New York. She previously headed a consulting company.

Rick Gray to senior VP, WPP's Ogilvy Public Relations, Chicago, from VP-marketing and communications, Lante Corp.

James L. Cerruti to president-chief operating officer, Vivaldi Brand Leadership, New York. He had been a founding partner of FutureBrand, the branding arm of Interpublic Group of Cos.' McCann-Erickson WorldGroup.

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