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Gary Paxton, 57, to CEO, Dollar Thrifty Automotive Group. He remains president-chief operating officer. Also: Scott Anderson, 45, to senior exec VP-global marketing and franchise operations. He remains exec VP-marketing and U.S. franchise operations.

Valerie MacLeod, 53, to VP-national sales, Scholastic Corp.'s Scholastic Library Publishing, Danbury, Conn., from senior VP-sales, Thomson Corp.'s Gale unit.

Douglas Spitzer, 32, to creative director, AKA Advertising, New York. Previously, he had been a creative and branding consultant.

Jim Radosevic to creative director, NKH&W, Kansas City, Mo. , from owner-director Altitude Films, Denver.

Bill Wright, 37, to creative director, Crispin, Porter & Bogusky, Miami, from associate creative director. Also: Paul Keister, 32, to creative director from associate creative director.

Arthur Kaplan to director-integration group, Omnicom Group's Marketing Arm, Dallas, from VP-sales and marketing, Omnicom's Tic Toc.

Frank P. Grasso, 48, to VP-newspaper relations, Newspaper National Network, New York, from director-newspaper relations, Mediaspace Solutions.

Harlan A. Schwarz, 45, to senior VP-advertising marketing, Magazine Publishers of America, New York, from president, Targeted Marketing/Media Consulting.

Richard Chamberlain to senior VP-national sales manager, TBS Superstation and TNT, both units of AOL Time Warner's Turner Broadcasting System, New York, from senior VP-Turner International Advertising Sales.

John Deats to exec VP-public relations, InChord Communications' Gerbig, Snell/Weisheimer, Columbus, Ohio, from managing director, Daniel J. Edelman's PR21.

Emil Wilbekin to editorial director-VP brand development, Vibe/Spin Ventures' Vibe Ventures, New York.

Lisa Cleff to VP-business development and marketing, Attik, San Francisco, from VP-sales and marketing, Goodspot, Santa Monica, Calif.

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