Gary F. Grates, 45, to VP-North America communications, General Motors Corp., Detroit, from executive director-global internal communications. He succeeds Tom Kowaleski, 52, who becomes VP-GM communications, responsible for global efforts.
Paul Avery to president, Outback Steakhouse, Tampa, Fla., from president, Outback Steakhouse chain. Also: Bill Allen to president-West Coast concepts from president of the company's Fleming's and Roy's chains.
Grayle Howlett to publisher, World Publications' Tracks, New York, from associate publisher, Time Inc.'s Sports Illustrated, New York.
Michael Greenlees to CEO, FastChannel Network, Boston, from exec VP, Omnicom Group.
Patrick Hagerty to U.S. publisher, Washington Post Co.'s Newsweek, New York, from associate publisher. Also: Stephen Dooley to Detroit advertising director from Detroit sales manager.
Chris Roderick, 38, to VP-director of studio services, Interpublic Group of Cos.' Deutsch, Los Angeles, from group director-studio services.
Scott A. Rundall, 40, to VP-human resources, Meredith Corp., Des Moines, Iowa, from director-human resources, Intuit, Mountain View, Calif.
Gail J. McGovern, 51, to board of directors, Digitas, Boston. She is a professor of management practice, Harvard Business School.
Mark Mears to chief marketing officer, Blimpie International, Atlanta, from senior VP-chief marketing officer, SwatTeam Partners.
Barri Stern to account director-pharmaceutical, health and beauty, Conde Nast's Lucky, New York, from manager-health and consumer products, Hearst's O, the Oprah Magazine.
Brian Humes to general manager, Fox Filmed Entertainment's Twentieth Century Fox Home Entertainment Canada, Los Angeles, from VP-sales, U.S. eastern region, Kellogg Co.