PEPSI-COLA NAMES CHIEF MARKETING EXEC

Promotion Includes Other Shifts in Top-Level Ranks

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BOSTON (AdAge.com) -- On the heels of the promotion of Dawn Hudson to president of Pepsi-Cola North America, PepsiCo today named a chief marketing officer for the division.

Dave Burwick was promoted to the psot and assigned broadened responsibilities for carbonated and non-carbonated soft drink marketing as well as innovation, marketplace initiatives and consumer insight.

The chief marketing

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officer function had been performed by Ms. Hudson, then senior vice president of strategy and marketing, who was promoted to president of Pepsi-Cola North America on June 7.

Mr. Burwick, 40, had been senior vice president of marketing for carbonated soft drinks, trying to boost the country's No. 2 soft drink company with new products such as Pepsi Twist, Mountain Dew Code Red and Sierra Mist.

Separately, PepsiCo named Randy Melville, 43, to vice president of multiculturalism and strategic initiatives, from vice president and general manager of urban and ethnic marketing; Cie Nicholson, 38, to vice president of flavors, from vice president of Mountain Dew; and Katie Lacey, 36, to vice president of colas and media, from vice president of colas.

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