Patrick Piana, who had been a senior VP at Moet Hennessey USA, takes over as Pernod's new senior VP-spirits marketing, effective Jan. 18. He will oversee U.S. marketing for brands such as Beefeater, Chivas Regal, Glenlivet, Kahlua, Malibu, Martell, and Stolichnaya.
Prior to joining Moet, Mr. Piana was head of marketing ar Schieffelin & Somerset, a now-defunct joint venture between Moet and Diageo. He began his career at Philip Morris.
Pernod is the world's No. 2 spirits company.