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Pernod Names U.S. Marketing Chief for Spirits

Patrick Piana Comes Over From Moet Hennessy and Diageo

By Published on .

CHICAGO (AdAge.com) -- Pernod Ricard USA has tapped a Moet Hennessy and Diageo veteran as its new top spirits marketing executive.
Patrick Piana will oversee U.S. marketing for Pernod's spirits brands.
Patrick Piana will oversee U.S. marketing for Pernod's spirits brands.

Patrick Piana, who had been a senior VP at Moet Hennessey USA, takes over as Pernod's new senior VP-spirits marketing, effective Jan. 18. He will oversee U.S. marketing for brands such as Beefeater, Chivas Regal, Glenlivet, Kahlua, Malibu, Martell, and Stolichnaya.

Prior to joining Moet, Mr. Piana was head of marketing ar Schieffelin & Somerset, a now-defunct joint venture between Moet and Diageo. He began his career at Philip Morris.

Pernod is the world's No. 2 spirits company.
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