Announcement Surprises Beer Company Staffers

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CHICAGO ( -- Peter H. Coors, chairman of Adolph Coors Co., will run for the U.S. Senate as a Republican candidate this fall, Colorado Gov. Bill Owens said today.

"I talked to him an hour and a half ago and he is going to run," Gov. Owens told the Associated Press following a briefing on the state's wildfire season. "I think Pete Coors would make an outstanding senator."

Gov. Owens' deputy press secretary referred calls to Coors.

Surprise announcement
The informal announcement came as a surprise to staffers at Adolph Coors Co., parent of the Coors Brewing Co.

"Coors is in the business of making and selling great beer. We're not in a position to comment," a Coors spokeswoman said. It is unclear when Mr. Coors will make his own formal announcement or how his candidacy will affect his role within the company, founded by his great-grandfather Adolph Coors in 1873.

Gov. Owens earlier this year opted against a Senate bid; he said will meet with U.S. Rep. Bob Schaffer, who is also running for the Senate, before making an endorsement.

A well-known conservationist, Mr. Coors is the former national president of Ducks Unlimited. He worked with the state's Office of Energy Management and Conservation to create a constructed wetlands.

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