Philips Marketer Mike Keel Dies Unexpectedly at 57

VP-Marketing Led 'Smart. Very Smart' Effort for Magnavox

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NEW YORK (AdAge.com) -- Michael Keel, a longtime marketing executive with Philips Electronics North America, died unexpectedly June 24 after suffering a stroke a few days earlier. He was 57 years old.

Mr. Keel spent 27 years at Philips in various marketing positions. His work with the company began with the Magnavox brand and later extended to Philips consumer electronics. He most recently served as VP-marketing. He led the successful "Smart. Very smart" Magnavox positioning and was nominated one of Ad Age's Top 100 Marketers in 1995. He garnered a number of awards during his career, including two gold Effies and a Clio.

"Mike had marketing and advertising in his blood and was always looking for ways to improve the impact of what we do on Philips customers," said Terry Fassburg, VP-corporate communications. "His commitment to Philips was like no other."

Peter Hempel, president-CEO of Philips agency DDB, New York, said in a statement to Ad Age: "We at DDB were saddened by the loss of Mike Keel. Mike was the consummate partner, able to find new ways to get the impossible done faster, better and, most amazingly, simpler than anybody else. We shall miss him greatly and remember him warmly."

Mr. Keel lived in Knoxville, Tenn. He is survived by his wife, Beth, and daughter, Katie.

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