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NEW YORK: The American Association of Advertising Agencies holds a retirement dinner for Hal Shoup, the outgoing director of 4A's Washington, D.C., office. (From l.) O. Burtch Drake, president-CEO, 4A's; Ralph Rydholm, former CEO, Havas Advertising's Euro RSCG Tatham; Mr. Shoup; Pat McGrath, chairman-CEO of Havas' Jordan McGrath Case & Partners/Euro RSCG; Roy J. Bostock, chairman, Bcom3 Group; Burt Manning, chairman emeritus,WPP's J. Walter Thompson Co.

MILAN, ITALY: Architectural Digest presents its "Young Affluent Consumer Study" to the fashion industry. (From l.) Amy R. Churgin,

publisher, Architectural Digest; Paola Capella, advertising director, Giorgio Armani; Andrea Tremolada, advertising director, Versace; Mirella Donini, sales representative, MIA.

NEW YORK: The American Advertising Federation holds its Advertising Hall of Fame Luncheon. (From l.) Peter Georgescu, former chairman-CEO, Young and Rubicam; Patricia Martin, former director of marketing support, Warner-Lambert Co.; Reginald Brack, former chairman-CEO, Time Inc.; William C. Paley, son of William S. Paley, former chairman of the board, Viacom's CBS.

NEW YORK: Friends and colleagues gather to celebrate the 80th birthday of Harold Burson, founder and chairman of Burson-Marsteller. (From l.) William Henderson, postmaster general; David Sable, president-CEO,WPP's Impiric, New York; Mr. Burson.

NEW YORK: Good Housekeeping hosts the 4th annual "Women in Government" event. (From l.) Geraldine Ferraro, president, G&L Strategies; Patricia Haegele, publisher, Good Housekeeping; Charlie Greenberg, VP, American Home Products; Tillie Fowler, partner, Holland & Knight; Kate Eby Moore, assistant VP-global public affairs, Wyeth Pharmaceuticals.

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