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NEW YORK: Seagram/Chivas Regal sponsors the Sports Illustrated Swimsuit Party at the Hammerstein Ballroom celebrating the release of the issue. (From l.) Fabio Freyre, publisher, Sports Illustrated; Duncan Maurer, global media director, Seagram's spirits and wines group; Elsa Benitez, cover model; Grayle Howlett, associate publisher, Sports Illustrated; Angelo Vassallo, Seagram's regional marketing head/North America.

ASPEN, COLO.: Newsweek is a sponsor of the fifth annual Oldsmobile/Bravada Spirit of Skiing event. (From l.) Paul Andrews, sales manager, Newsweek; Lyle Lovett, country singer; Kiki Cutter, ski champion; Billy Kidd, ski champ; Chris Kindt, Omnicom Group's TBWA/Chiat/Day.

NEW ORLEANS: The American Association of Advertising Agencines holds its eighth annual media conference and trade show. (From l.) Allen Banks, exec VP-exec media director, North America, Publicis Groupe's Saatchi & Saatchi and chairman of the 4A's media-policy committee; Dick Schaap, host, ESPN Classic; Renetta McCann, CEO, BCom3 Group's Starcom North America; Bob Ley, anchor, ESPN's "SportsCenter"; Robin Roberts, anchor/reporter, "SportsCenter"; Mike Tirico, commentator, ABC and ESPN.

NEW YORK: Ad executives gather for the final round of judging for the New York American Marketing Association's Effie Awards. Rick Gibson, executive creative officer, Interpublic Group of Cos.' Campbell Mithun; Les Mouser, president, Campbell Mithun, Richard Lennox, director, DeBeers account, WPP Group's J. Walter Thompson; and Ian Lewis, executive director-market research, AOL Time Warner's Time Inc.

SAN FRANCISCO: The Association of Asian American Advertising Agencies holds its third annual conference at the Radisson Mikayo Hotel in Japantown. (From l.) Wei-Tai Kwok, president, DAE Advertising; Shelley Yamane, VP-strategic services, Muse Cordero Chen & Partners; Eliot Kang, president, Kang & Lee Advertising; Greg Macabenta, president-creative director, Minority Media Services; Julia Huang, CEO, InterTREND Communications; Zan Ng, president, Admerasia; and Andy Lun, president, Toto Group.

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