NEW YORK: Directo, the Direct Marketing Association's Council for Hispanic Marketing, named World Boxing Council welterweight champion Oscar de la Hoya "Hispanic of the Year" at its sixth annual Directo Hispanic Marketing Day at the Marriott East Side Hotel. Congratulating Mr. de la Hoya (2nd r.) are (l. to r.): Chris Ragusa, president, Estee List Services, and Directo council chairman; Mayrah Rocafort, director of direct marketing, Bravo Group, and chairman of Directo Day; and Michael Faulkner, senior VP-councils and affiliates, DMA.
NEW YORK: The Advertising Club of New York hosted its first "Brain Game" recently at the Plaza Hotel. The charity competition, resembling "Jeopardy!" challenged players with questions on topics about pop culture and the communications industry. Playing along were (l. to r.): Steve Farella, exec VP-business development and integrated communications, Jordan McGrath Case & Partners/Euro RSCG; Aubrey Hawes, committee chairman of the "Brain Game"; Stan Berkowitz, director of sales programs and alliance management, Compaq Computer Corp.; broadcaster Jonathan Dimbleby of Dimbleby Martin Productions; Gay Haines, chairman-CEO, Kendall Tarrant; and Bruce Brandlon, director of advertising, Newsweek.
NEW YORK: Discovery Communications' Discovery Channel cable network hosted a reception at the Metropolitan Museum of Art for advertisers. Among those enjoying the museum's displays (l. to r.): Judith A. McHale, president-chief operating officer, and John S. Hendricks, chairman-CEO, both of Discovery Communications; Lori Olszewski, VP-director of national advertising, Merrill Lynch Private Client Group; Karen Magnani, senior partner-group director, and Ron Frederick, senior partner-executive director, both of J. Walter Thompson USA; and William McGowan, senior VP-advertising sales, Discovery Networks U.S.
LOS ANGELES: People joined with Excite and the Entertainment Industry Foundation to sponsor the Post-Awards Show Gala following the Screen Actors Guild Awards at the Shrine Auditorium. Taking a break from the revelry were (l. to r.): Jack Kelley, senior editor, People; Joe Kraus, senior VP, Excite; actor James McDaniel; Nora McAniff, president, People; actress Kim Delaney; Peter Bauer,