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RESEARCH AWARD: Mike Naples (l.), president of the Advertising Research Foundation, presented the David Ogilvy Research Award to Bob Bailey (c.), exec VP-marketing services, BBDO Chicago, and Thomas J. Dutt, assistant VP-marketing research, Wm. Wrigley Jr. Co. The award, for effective use of research in advertising, was presented at ARF's 60th anniversary conference in New York.
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