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Cancun, Mexico: Among the more than 2,000 participants at the 34th World Advertising Congress of the International Advertising Association were (from l.) Ritsuo Isobe, chairman, Hakuhodo, and Mrs. Isobe; Nabil E. Fares, president, Admarket International; Guillermo Lira Plaza, head of public relations for Transportes; and Hideo Ishikawa of Hakuhodo.
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