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Chicago: Among the speakers at the Brand-Building Through Integrated Marketing seminar presented by Advertising Age and sponsored by CBS and Meredith were (from l.) Marie Poppy, VP-travel industry marketing, Budget Rent A Car Corp.; John Costello, senior exec VP-marketing, Sears, Roebuck & Co.; David Ropes, VP-global integrated marketing, Reebok International; George Schweitzer, exec VP-marketing and communications, CBS; and Stuart Agres, senior VP-director of corporate research, Young & Rubicam.
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