People on the Move: Popeyes Promotes Richard H. Lynch to Chief Global Brand Officer

Also on the Move: Jacco ter Schegget, Joe Nakamura, Jeanne Sherman, Kimberly Bailiff, Wyatt Kazan

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Richard Lynch
Richard Lynch

Richard H. Lynch, chief marketing officer at Popeyes since 2008, has been named chief global brand officer, responsible for global marketing, as well as internal and external communications.

Prior to joining Popeyes, Mr. Lynch was principal of GO, LLC, a marketing consultancy specializing in restaurant and food retail, where he developed brand strategy and innovation plans for Burger King, Ruby Tuesday and Buffalo Wild Wings. Mr. Lynch has also held senior strategic positions with Campbell Mithun Advertising, Tracy-Locke Advertising in Dallas and Ketchum Communications in San Francisco.

Jacco ter Schegget, managing partner of TribalDDB, Amsterdam, will succeed Patrick Rona as president of Tribal DDB, Europe on Jan. 1. Based in Amsterdam, he will continue to oversee the Tribal DDB office. The appointment follows Mr. Rona's relocation to Singapore, where he has assumed the roles of president, Tribal DDB , Asia Pacific; and chief digital officer, DDB Group, APAC. Rather than filling Mr. Rona's CDO position in Europe, a European Innovation Council will be formed and co-chaired by Mr. ter Schegget and Alistair Beattie, head of strategic planning and innovation for the DDB Group and Tribal DDB Europe.

Joe Nakamura has been named CEO of UM Japan. Mr. Nakamura joins UM from his position as business director of Ogilvy & Mather, Japan, entering the role as UM Managing Director Kaoru Matsui becomes Mediabrands CEO Japan. Mr. Nakamura began his career in 1992 as a media buyer at McCann Erickson, Hakuhodo, Japan. He then worked in the New York head office in 1995, and in 1999 he moved to McCann, Detroit, as media director of General Motors' Buick account. Returning to Japan in 2001, Mr. Nakamura became group director for accounts that included Microsoft, Softbank and Xbox. In 2005, he was appointed general manager of Tag Tokyo. In 2009 he joined Ogilvy China as general manager of Red Wasabi, eventually taking up the role of leading advertising discipline for Ogilvy, Japan handling clients such as Amex, Coca-Cola, Motorola and Unilever. has appointed Jeanne Sherman chief marketing officer. Previously, Ms. Sherman led advertising and promotional strategy for Choice Hotels International, one of the world's largest hotel companies. She began her career at Frito-Lay and held executive positions at Payless ShoeSource and Goodyear Tire & Rubber Co., where she was responsible for global new-product strategy and advertising.

Kimberly Bailiff and Wyatt Kazan have joined Doner as VP-strategic planning and VP-brand leader, respectively. Ms. Bailiff will be responsible for business analysis, brand positioning and creative strategy for several agency accounts; Mr. Kazan will lead strategic development and daily operations for the agency's Cox account. With nearly 20 years of agency experience, Ms. Bailiff was most recently at Team Detroit as VP-account planning director on the Ford customer-service division. She previously served Leo Burnett, Detroit, as a key strategist in developing and launching new-vehicle campaigns for Cadillac. Mr. Kazan was most recently at Goodby, Silverstein & Partners, Detroit, as an account director for the Chevrolet digital advertising and accounts. He started his career at Doner in 2002 as a traffic coordinator for May Department Stores and Bush Brothers Beans and ultimately became an account manager at the agency.

Doug Hochstadt, David Mayber and Tom Watson have been promoted to senior VPs of ABC Sales, and Marco Forte has been promoted to VP. Mr. Hochstadt, who joined ABC in 2002 and was most recently VP/prime-time proposals and planning, and late-night sales, has been named senior VP-planning and proposals. Mr. Mayber, who joined ABC in 1998, was promoted to senior VP-central division from director/prime-time sales for the central division. Mr. Mayber succeeds Michael Rubin, who is retiring after 40 years with ABC. Mr. Watson moves to senior VP-team leader from VP/prime-time sales; Mr. Forte takes over as VP/prime-time sales from senior account executive/prime-time sales.

Ketchum has appointed Jill Bratina Kermes senior VP-corporate affairs in its Washington office. Ms. Kermes has 15 years' experience in political, corporate and litigations communications; crisis management; and public-affairs consulting, including a stint as communications director for former Florida Gov. Jeb Bush. This role returns Ms. Kermes to Ketchum, where she worked in the litigation communications practice in the late 1990s. She was most recently VP-brand and corporate communications for Volkswagen of America. She built the company's U.S. corporate communications function and its corporate social-responsibility platform, in addition to overseeing all brand and product communications.

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