Publicis & Hal Riney has hired Julie Liss to the new position of chief strategy officer. Ms. Liss joins the agency from TBWA/Chiat/Day, Los Angeles, where she was director-strategy and planning for the L.A. office and a member of the global planning leadership for the TBWA network. Prior to joining TBWA in 2004, Ms. Liss served as Saatchi and Saatchi's Team One director-planning. She started her career at Leo Burnett, Chicago; then joined independent Rubin Postaer and Associates as senior VP-director of planning. While there, she founded a standalone brand consultancy, The Brand Biography Group.
Euro RSCG, New York, elevated Michael Fanuele to chief strategy officer. Mr. Fanuele previously served as the shop's managing director-strategy, a position in which he supervised brand building across agency clients including Kraft, Jaguar, Volvo, Heineken USA and Reckitt Benckiser. He joined Euro RSCG from JWT London, where he was global planning director for Unilever.
AdReady named Karl Siebrecht president and chief operating officer. Mr. Siebrecht was most recently president of online-advertising technology provider Atlas. He began working with aQuantive in 1999 and following Microsoft's acquisition of aQuantive in 2007, was an executive in Microsoft's online-services division. AdReady is a technology company that makes online-display advertising accessible to advertisers.
Ron Carroll was appointed exec VP-global client leader of Partners & Napier, where he will be responsible for the agency's Kodak account. Mr. Carroll previously spent 10 years at Young & Rubicam, New York, where he led the agency's global advertising relationships with Xerox, Accenture and AT&T. Prior to Y&R, he worked for Lintas on its IBM and Lexmark accounts, and also served as president of Intermark Group.
Sony Pictures Entertainment has named Randy Nellis as VP-creative, consumer marketing. In this newly established position, Mr. Nellis will oversee creative development for global licensing and promotional programs across the studio's properties, including such films as "Cloudy with a Chance of Meatballs," "The Smurfs" and Spider-Man. Mr. Nellis most recently was VP-creative at MGM Studios Consumer Products Group, helming the rebranding of properties such as "The Pink Panther" and "Rocky."
House Party, a consumer-activation and experiential-marketing company, has selected Peter Storck as the company's first senior VP-community and analytics. Prior to joining House Party, Storck founded and led Points North Group, providing consumer and industry research, strategic insight and guidance to technology, media and marketing companies including Google, Disney and Dell. Before founding Points North, Mr. Storck served as president of Jupiter Research.
PR agency Cohn & Wolfe tapped John Hollywood as exec VP and U.S. Consumer Practice leader. Mr. Hollywood joins Cohn & Wolfe from Porter Novelli, where he was senior VP in the consumer-marketing practice. Most recently, he served as chief liaison for the Walmart business and was responsible for a wide-ranging portfolio of products from Reckitt Benckiser.
Velti, a provider of mobile technology and services for advertising agencies, operators, brands and media companies, announced three new executive appointments: Dakota Sullivan was named VP-global marketing in San Francisco; Greg Bauer will take on the position of VP-mobile solutions east, brands and agencies in New York; and Wilson W. Cheung has been named chief financial officer and will be based in the U.K., handling operations in the U.S.