PUBLICIS NAMES DAVID DROGA TOP CREATIVE DIRECTOR

Was Offered Job After Lee Garfinkel Said No

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PARIS (AdAge.com) -- Publicis Groupe has named David Droga the new worldwide creative director of the Publicis Worldwide network after Lee Garfinkel, president and chief creative officer at D'Arcy Worldwide, reportedly turned down the post.

Top executives at Publicis hope that Mr. Droga, 34, will bring the same drive and enthusiasm to the top creative position at the world's fourth-largest ad holding that he has shown during his recent tenure as executive creative director at Publicis-owned Saatchi & Saatchi, London.

Award-winning agency
Saatchi & Saatchi, London,

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has been showered with creative awards during Mr. Droga's three-year tenure, an experience that Publicis Groupe President-CEO Maurice Levy would like to see happen at his expanding global network.

Mr. Levy praised Mr. Droga's passion, energy and talent in a release announcing the appointment. He said Mr. Droga was "the best" person for the position, which had previously been offered to Mr. Garfinkel as part of Publicis' acquisition of the now-defunct Bcom3 Group.

Moving to DDB
When Publicis had announced in October its plans to shutter D'Arcy, it had hoped to keep the agency's top management at the French group. Mr. Garfinkel never formally accepted Mr. Levy's offer, and he has since accepted a position as chief creative officer at Omnicom Group's DDB Worldwide, New York.

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