QUIZNO'S NAMES CHIEF MARKETING OFFICER

Trey Hall Joins Sandwich Chain From Boston Market

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CHICAGO (AdAge.com) -- Sandwich chain Quizno's has named a new marketing chief, filling a post vacant for more than a year.

Trey Hall, who was senior vice president and chief marketing officer of the McDonald's Corp.-owned Boston Market, will become chief marketing officer. The position has been open since April 2002, Rob Elliott resigned to join pizza maker Papa Murphy's Take 'N Bake.

Second top hire
Mr. Hall will report to Brooksy Smith,

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executive vice president. He joins the company a month after Tom Ryan came on board in a yet-to-be-named role in charge of product and concept development.

"Trey is a raving fan of our product and our restaurants," said Mr. Smith, who added that Mr. Hall understands how to work with franchisees. "Although Boston Market stores are company owned, he treats [individual restaurants] as an enterprise where every store matters."

Visiting ad agencies
Mr. Hall starts tomorrow in time to make visits, with the rest of the management team, to agencies vying for the fast-growing sandwich chain's $27 million advertising account.

Quizno's next week will meet with four finalists: incumbent Cliff Freeman & Partners, New York; Interpublic Group of Cos.' Martin Agency, Richmond, Va., and independents Wieden & Kennedy, Portland, Ore.; and Romann Group, New York.

Mr. Hall couldn't be reached for comment. Boston Market didn't immediately return calls.

TV character dropped
Separately, Mr. Smith said Quizno's is putting on hiatus its TV chef character, who made his advertising debut during this year's Super Bowl. The character was so focused on making sandwiches he left home without wearing pants. In a more recent spot, he blew up his house after forgetting to turn off the gas. Over the weekend, the chain broke a TV spot for Philly cheesesteak sandwiches with a guy chiding another guy for eating a non-toasted sandwich. Quizno's toasts and heats its sandwiches.

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