Randy Cohen, Kirshenbaum Bond VP, Dead at 49

Broadcast Director Worked on Wendy's, Jergens and Panasonic Accounts

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NEW YORK (AdAge.com) -- Randy Cohen, a longtime industry producer who most recently served as VP-director of broadcast at Kirshenbaum Bond & Partners, has died following a battle with cancer. He was 49 years old.
Randy Cohen
Randy Cohen

Mr. Cohen, who worked at the MDC Partners agency for a decade, is remembered by colleagues for the passion he brought to work for marketers such as Wendy's, Jergens and Panasonic.

"Randy Cohen was one of the finest people in the industry and one of the finest producers I have had the pleasure to work with, and I know he touched so many people," said the agency's founder and co-chairman, Richard Kirshenbaum. "While his loss has deeply saddened all of us at KBP, where he worked for over a decade, I know everyone who met him and worked with him in the industry shares in this great loss. We are all so very, very sad."

Before joining Kirshenbaum Bond, Mr. Cohen worked as a freelance producer, clocking time at a range of agencies including Wieden & Kennedy and Publicis. The Baruch College graduate also spent seven years at Deutsch.

'Delightful, decent and talented'
"Randy was one of the people who truly built the heart and soul of Deutsch," Donny Deutsch, chairman of Deutsch and host of CNBC's "The Big Idea," said in an e-mail. "He was one of the most delightful, decent and talented people I have ever had the privilege of working with. We will all miss him."

Mr. Cohen is survived by daughter Mikaela, ex-wife Suzy Cohen and sister Sharon Horowitz.

Kirshenbaum Bond, in his honor, has established the "Randy Cohen Production Internship," a summer program launching in June to help mentor young professionals interested in broadcast and production careers. For more information, contact Mira Fein at mfein@kb.com.
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