RAPP COLLINS HIRES CHIEF CREATIVE OFFICER

Martin Macdonald to Lead 80-Person Department

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CHICAGO (AdAge.com) -- Omnicom Group's Rapp Collins Worldwide, Dallas, today named a new chief creative officer for the advertising agency.

Martin Macdonald, who

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will be an executive vice president within the agency, was formerly group creative director at Publicis Groupe's D'Arcy Worldwide, Troy, Mich.

Mr. Macdonald will lead the 80-person creative department producing direct mail, broadcast, catalog, Web and e-messaging advertising for clients that include SBC Communications, Sony Corp.'s Sony PlayStation, DirecTV, Dell Computer and Hyatt Hotels.

Mr. Macdonald had held creative posts at Publicis & Hal Riney, San Francisco, Omnicom's BBDO Worldwide, New York and Los Angeles; Digitas, London; and WestWayne, Tampa and Atlanta.

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