Laurence Mellman, formerly chief operating
Mr. Berlin was named sole CEO of Red Cell following the departure last week of Lee Daley. Mr. Berlin is also chairman of New York-based agency Berlin Cameron/Red Cell. Mr. Mellman, 38, will be based in London.
While at International Specialist Communications, which is an operating unit within WPP, Mr. Mellman oversaw a number of smaller agencies with specialized marketing capabilities, such as Gepetto Group, New York, which handles demographic marketing.