Research Organization CurePSP Honors Adman Chuck Peebler

Those Fighting Progressive Supranuclear Palsy Praise 'Transformational Benefactor'

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NEW YORK ( -- When Chuck Peebler, retired chairman emeritus of True North Communications and an icon in the advertising world, was diagnosed with a rare neurological brain disease, he used his ad acumen to support research to find a cure. Earlier this summer, his efforts were recognized by CurePSP, an organization developed to fight the disease, at his home in Hailey, Idaho.
Chuck Peebler
Chuck Peebler Credit: Travis Garner

Mr. Peebler has lived with progressive supranuclear palsy, a degenerative brain disease often misdiagnosed as Alzheimer's or Parkinson's disease, for years. It has no known cause, treatment or cure, and causes complete disability by progressively impairing all movement, balance, vision, speech and swallowing.

Raised more than $2 million
Since 2005, the Peebler family has raised more than $2 million dollars through the Peebler PSP Research Foundation and CurePSP, the Society for Progressive Supranuclear Palsy, of which Mr. Peebler is a board member. These funds have supported PSP research, particularly the full genome-wide analysis of PSP that has advocates excited about a potential breakthrough for PSP's 20,000 reported cases in the U.S.

For his contributions, Mr. Peebler was named a "Transformational Benefactor" by CurePSP's board of directors.

"Without a doubt, Chuck Peebler has done more for the cause of PSP research in the past five years than any other person or foundation," said Richard Gordon Zyne, President-CEO of CurePSP in a statement. "We are truly grateful for his involvement."

Long advertising career
Mr. Peebler's career as an adman began 50 years ago, when he joined Bozell & Jacobs. In 1965, just seven years after his arrival, Mr. Peebler became president. It was a station he remained in for 30 years, making him the longest-serving chief executive at a major U.S. agency.

When True North Communications acquired Bozell, Jacobs, Kenyon & Eckhardt in 1997, it had become a worldwide agency with billings of $4.3 billion. Mr. Peebler was again named president, serving until 1999, when he became chairman emeritus.

Now retired from the business, Mr. Peebler serves on the board of trustees of Drake University, his alma mater.

For more information about PSP, the Peebler PSP Research Foundation or CurePSP, or to find out how to donate to PSP research, visit and
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