Retailer New York & Co. Names CMO

Celia Rao Visconti to Help Reverse Earnings Slump

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CHICAGO (AdAge.com) -- Struggling clothing retailer New York & Co. has named Celia Rao Visconti its new chief marketing officer. She will be responsible for creating and implementing brand marketing strategy for New York & Co. and sibling brand JasmineSola.
Just a week after New York and Co. announced that second-quarter profit had plummeted, the retailer has named Celia Rao Viconti as chief marketing officer.
Just a week after New York and Co. announced that second-quarter profit had plummeted, the retailer has named Celia Rao Viconti as chief marketing officer.

It may be about time. Last week the company reported that second-quarter profit plummeted more than 50%. Same-store sales, however, were up 5%. But New York & Co. also advised that third-quarter same-store sales may be negative in the third quarter.

JasmineSola
The retail chain has struggled with its JasmineSola brand, a trendier, higher-priced alternative to its namesake line.

"We are deeply focused on maximizing our market awareness, attracting new customers and building customer loyalty to drive sales growth, and Celia is the ideal executive to undertake these responsibilities," New York & Co. CEO Richard P. Crystal said in a statement.

Ms. Visconti was previously senior VP-marketing and communications for Andrew Marc Inc.; she has also held marketing positions at Tommy Hilfiger and Giorgio Armani. At New York & Co., Ms. Visconti replaces Robert Luzzi.

New York & Co. currently operates 580 stores in 44 states.
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