It may be about time. Last week the company reported that second-quarter profit plummeted more than 50%. Same-store sales, however, were up 5%. But New York & Co. also advised that third-quarter same-store sales may be negative in the third quarter.
The retail chain has struggled with its JasmineSola brand, a trendier, higher-priced alternative to its namesake line.
"We are deeply focused on maximizing our market awareness, attracting new customers and building customer loyalty to drive sales growth, and Celia is the ideal executive to undertake these responsibilities," New York & Co. CEO Richard P. Crystal said in a statement.
Ms. Visconti was previously senior VP-marketing and communications for Andrew Marc Inc.; she has also held marketing positions at Tommy Hilfiger and Giorgio Armani. At New York & Co., Ms. Visconti replaces Robert Luzzi.
New York & Co. currently operates 580 stores in 44 states.