RICARDO VAN STEEN, FUSE, LOS ANGELES

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Van Steen, 39, is a Brazilian based in Sao Paulo. He's formerly a painter and magazine designer who co-founded the Brazilian ad agency CVS, where he began to direct. Van Steen's action-oriented, atmospheric reel of Brazilian and European commercials includes a Jean-Paul Goude-esque McDonald's spot, a roomful of pendulum-swinging TVs for Philco and an erotic romp in the mud for Trek mountain bikes. He's fluent in five languages, English among them, and he's
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