The Primedia position is a newly created one.
"My job is to make their products better. That will solve their problems," quipped Ms. Crow when asked about Primedia's stressed financial position.
Primedia's stock closed Tuesday at $1.01, down 22 cents and just off its 52-week low of $1 -- and at one point Tuesday it was trading below $1.
Started at 'New York'
Ms. Crow came to Rodale in early 2001. Previously she was the next-to-last editor of Conde Nast Publications' now-shuttered Mademoiselle. She started her career in 1970 at New York -- a title she'll now oversee.
Rodale's Women's Health Group consists of Prevention magazine and its related book titles, and other book titles targeted to women, as well as related Internet properties.
In her new role, Ms. Crow will be charged with overseeing the editorial side of over 150 Primedia titles, as well as all related Internet offshoots, such as those at Primedia's About.com. Following a brief project she did for Primedia earlier this month, Ms. Crow said the offer came from Primedia CEO Tom Rogers "about 48 hours" ago.
Ms. Crow will report to David Ferm, Primedia's new head of its consumer magazine group. She'll start on August 21.