New Roles for Mark Addicks, Stephen Krawczyk, Rebecca Barna

And Other Executive Announcements

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Revlon Consumer Products Corp., New York, appointed Stephen Krawczyk to the newly created position of general manager, Revlon Cosmetics USA, from senior VP-general manager, Bristol-Myers Products unit of Bristol-Myers Squibb.

Rebecca Barna to VP-group publisher, Interactive Media Group, CMP Media, Manhasset, N.Y., from VP-publishing director of CMP's Enterprise Computing Group, which includes titles InformationWeek, CommunicationsWeek, and Network Computing.

John Wildman, to senior VP-marketing and sales, Bally Total Fitness, Chicago, from VP-sales and marketing.

Marc Teren has been named president of Digital Ink Co., the Washington Post Co.'s digital media and electronic information services subsidiary, from VP-general manager of Walt Disney Co's Disney Interactive entertainment division. He is also chairman and president of the Academy of Interactive Arts & Sciences.

Berkeley Systems, Berkeley, Calif., consumer software marketer, named John Kerr eastern advertising sales manager, from sales director of Pics Previews.

ACNielsen Corp., Stamford, Conn., elected Robert Holland Jr. to its board of directors. He most recently was president-CEO of Ben & Jerry's Homemade, Waterbury, Vt.

Mary Donahue Quinlan to publisher at K-III Magazines' New Woman, New York, from corporate sales director, Conde Nast Publications. She replaces Lori Zelikow Florio, who left.

Tim Hart to Bates USA West, Irvine, Calif., as president-CEO (a new position) from exec VP-chief operating officer, Fathom, formerly known as Ketchum Advertising, Los Angeles.

Lisa Gilbert to advertising and promotions manager for IBM Personal Computer Co.'s Europe, Middle East and Africa region, Paris, from account supervisor on Compaq Computer Corp. at Miller/Shandwick Technologies, Boston.

To associate creative director at Deutsch, New York: Chris Van Oosterhout, from art director, and Mark Jensen and Liz Gumbinner, from copywriters. Also, Creative Director Greg DiNoto is leaving Deutsch to direct commercials; no replacement named. Kathy Delaney, an associate creative director, will assume much of Mr. DiNoto's responsibilities.

James Mezoff to director of advertising services, Southern New England Telecommunications (SNET), New Haven, Conn., from VP-account supervisor, Bates USA, New York.

Tony Fisher to senior VP-group creative director at Deutsch, New York, a new position. He was previously a free-lance writer.

Richard Hofmann to marketing director, SanPellegrino USA, New York, from senior marketing manager, Heublein, Hartford, Conn. He replaces Wendy Weinstein, now director of international marketing for SanPellegrino in Milan.

Jan Horsfall to VP-marketing, Lycos, Marlborough, Mass., from VP-brand strategy, Valvoline.

Creative Director Mike Fornwald promoted to VP at Arian, Lowe & Travis, Chicago.

Nicole Tysowsky to director of retail promotions, Polo Ralph Lauren, New York, from associate director of retail merchandising, Vogue.

Robert Guerrini, a former executive of the Greater Detroit Chamber of Commerce, was named executive secretary of Detroit's Adcraft Club, effective Jan. 1. He succeeds Lee Wilson, who is retiring after 40 years in the post.

Spencer Deadrick to senior VP-creative director, Clarke Goward, Boston, from VP-creative supervisor, Mullen, Wenham, Mass. He replaces Jonathan Plazonja, now senior VP-associate creative director, Hill, Holliday, Connors, Cosmopulos, Boston.

Molly Sullivan, account supervisor, to VP at Arnold Communications, Boston.

Gary Marks has been named VP-marketing, SyQuest Technology, Fremont, Calif., from a similar post at Conner Peripherals.

Robert J. Lawless, president-chief operating officer of McCormick & Co., Sparks, Md., adds the title of CEO, formerly held by Chairman Charles P. McCormick Jr.

Anton Hildmann, chairman of BBDO Germany, was named to the board of BBDO Worldwide, New York.

The New York Times Co. Magazine Group promoted Rick Beispel to associate publisher of Tennis from ad director and named Sally Helme to assoicate publisher of The Sailing Co., the Times unit that publishes Cruising World and Sailing World, from marine ad sales director.

Mark Addicks promoted from director to VP-marketing, for General Mills' Big G New Business Enterprises unit. Also at General Mills, Dan Strickland to senior VP-research and development, from executive VP-worldwide research and development, Johnson & Johnson.

Jay Samit to VP-Universal New Media Group, Universal City, Calif., from Jasmine Multimedia Publishing which he founded in 1981. In the newly created position Mr. Samit will oversee original content development from Universal's properties.

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