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Rowland Founder Dies at 81

Herbert L. Rowland's PR Firm Was World's Sixth-Largest When It Sold to Saatchi

By Published on .

NEW YORK (AdAge.com) -- Herbert L. Rowland, 81, founder of public-relations firm Rowland Worldwide Communications, died Feb. 8, at his home in Brentwood, Calif.

Mr. Rowland integrated public relations with advertising and marketing programs when he established his eponymous firm in 1961. By 1985, when the company was sold to Saatchi & Saatchi, it had grown into the world's sixth-largest public-relations firm.

At its pinnacle, Rowland Worldwide had 34 offices; revenue in excess of $50 million; and blue-chip clients such as Procter & Gamble, DuPont, 3M, Eastman Kodak, Toyota, IBM, Canon and McDonald's.

Mr. Rowland served as chairman-CEO until his retirement in 1992.
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