Mr. Granger replaces David Droga, who moves to a new worldwide executive creative director position at Publicis Worldwide, New York, next month. Mr. Droga and James Hall, Saatchi's London CEO, announced the appointment to Saatchi's London staff today. Mr. Granger joins April 2.
Mr. Isherwood said he first
"It's timing," Mr. Isherwood said. "I was persistent."
Mr. Granger said personal reasons, including a British wife, made the Saatchi post appealing. "I want to go and experience London," said Mr. Granger, who has never worked in the sometimes insular London creative market.
Turned Bozell around
Mr. Droga, an Australian who moved to London three years ago from Singapore, turned around Saatchi's London flagship, which was named agency of the year at the International Advertising Festival in Cannes last year. Mr. Granger, since joining Bozell in December 2000, has similarly raised his agency's creative profile. Last year at the Cannes festival, Bozell won more print Lions than any other U.S. agency. Mr. Granger picked up Gold Lions for The New York Times and the Art Director's Club, and a Silver Lion for online brokerage Datek.
Mr. Isherwood said Mr. Granger's performance at Cannes last year was "tremendous" after just two years in the post.
"One of the great things about Tony is that he brings a single-minded simplicity to the work that will cut through the highly produced clutter in London," Mr. Isherwood said.
Appointment a surprise
To some, the outside appointment was surprising, because Saatchi had been in serious talks with an internal candidate in the London office.
At Bozell, part of Interpublic Group of Cos., Mr. Granger will be replaced by David Nobay, who was managing partner and deputy executive creative director, a five-year veteran at the agency.