Obituary

Former Scarborough Research President Bob Cohen Dies at 58

Was Known for Transforming Firm Into Multifaceted Research Company

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Bob Cohen, president of consumer- and media-research firm Scarborough Research from 1993 to 2009, passed away July 18 following a battle with cancer. He was 58 years old.

Bob Cohen
Bob Cohen

A well-known expert in the media- and market-research industries, Mr. Cohen served as president at the company for 16 years before taking a medical leave of absence in November 2009. Under his leadership, the company entered a successful joint partnership with Nielsen Co. and Arbitron. He thus helped Scarborough expand its client base to include local media companies, advertising agencies and sports teams and leagues.

Mr. Cohen served as president of the Market Research Consortium, as chair of the Council of American Survey Research Organizations, and was a member of the board of Marketing Research Institute International.

"Bob was a dynamic leader, respected CEO, passionate academic and a cherished friend," said Gregg Lindner, exec VP-service innovation and chief research officer at Arbitron, a Scarborough partner committee member and colleague of Mr. Cohen for 16 years. "He will be missed by all of us who had the honor of working with him and of knowing him personally."

Mr. Cohen received his undergraduate degree from University of New York at Stony Brook and graduate degree from Columbia University. Due to his desire for the pursuit of knowledge and new opportunities, Scarborough plans to establish a memorial fund for a yearly internship in his honor.

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